Dear Founder,

Your story began like so many others..

You watched your idols turn a little idea into something big.

And now, it was your turn.

You built. You invented. You reinvented.

Relentlessly.

You put your idea out into the world, and even gained some traction.

But you aren't proud of it yet.
You know it can be more.

The idols you looked up to, the one’s that are widely celebrated: They all have something in common.

The Stripe’s, Linear’s, and Notion’s of the world.

Design is at their core, and they make it look easy.

And you know good design when you see it. But you don’t know how to do it yourself – just yet.

Most end up hiring freelancers or studios to copy the aesthetics of their idols.

But you can’t copy their way of thinking.

The culture and design sensibility that makes a good company truly great.

That’s what lasts.

That’s what makes them worth idolising and working for, even when they’re still in their early stages.

Design is your culture as much as it is your aesthetic.

It’s the foundation for product as much as it is for brand. And it’s more than how it looks or how it works.

Design is how it's made.

We’re here to help you build those foundations.

Foundations that produce remarkable design, attract phenomenal people, and give you a systematic edge as a business.

Foundations that prove to the world that you’re invested in something timeless.

Something permanent.

So...

This isn’t going to be easy.

But you’ve got this.

You have a shot at building the next company worth idolising.

Are you going to take it?